What Are Video Production Services?
Creating a professional video is a complex task, especially since it consists of several stages. However, if you want to use videos to promote your brand, you must know what happens in video production. I will explain what video production services are, including the types and parts.
What Are Video Production Services?
Video production services develop and produce video content for the marketing strategies of a company or brand. This includes high-quality and carefully planned video content that you can use for various platforms. The services cover everything from pre-planning, pre-production, production, and post-production.
Creating videos can take weeks or months to complete. Despite that, my team tailors each video to help brands tell their stories through game-changing visual content.
Purpose of a Video Production Company
Video production services provide creative storytelling, combining audio and video elements to engage, educate, or inspire a specific audience. They aim to transform your ideas and thoughts into compelling motion using cinematography techniques.
I've led a team of video content production professionals over the years. Our video campaigns use emotions, colors, and camera angles to connect with viewers.
Businesses can benefit from videos because these strategic visual content can help drive and increase traffic. In fact, a person spends 88% more time on websites with videos. Viewers even retain 95% of a brand's message or product information when they watch it on video.
Types of Video Production Services
Different types of videos cater to a specific audience in mind. They also have other purposes and effects on people. For such reasons, it's crucial that you understand their difference to know which one suits your goal.
Spot: This 15- to 30-second commercial is a favorite among my clients. It aims to tell a story concisely yet engaging. This is perfect for YouTube ads or television commercial breaks.
Product demonstration: About 64% of people are more likely to purchase a product online after watching a product demonstration demo. A demonstration video shows a product's features and benefits. It aims to excite people to help them see how your product can solve their problems.
Company culture: As a lifestyle and environmental portrait photographer, I highlight the company culture to show a brand image. This video campaign often focuses on the workplace, showing your employees and day-to-day activities.
Behind-the-scenes: This in-demand type of video features how you manufacture or distribute products. It aims to help buyers become invested in the work process, prompting them to emotionally attach to your products or services.
Webspot or social media video: This 1.5-minute video introduces your company and engages with the website or social media visitors. It's an excellent option for those who want to watch a summary of who you are and what you can do for people.
Parts of Video Production
It takes more than recording to produce dynamic video material. To help you better understand what a video production service is, you must see the parts of the production.
Pre-Planning
The first part is pre-planning, where I will develop the project's strategy and goals. I discuss these questions to create a full brief.
What is the video's purpose?
What are the messages you need to convey?
Who is the target audience?
What is the available budget?
Where will we distribute the video?
Are there non-negotiable locations or video elements?
Pre-Production
Answering the questions from the pre-planning session lets me begin the pre-production stage.
Researching: I will learn more about the products or services to determine the best way to highlight them in the videos.
Storyboarding: This involves planning out every shot, including the story's flow, camera angles, and prop staging.
Scripting: This part focuses on seamlessly weaving dialogues or voiceovers into the videos to convey the necessary information.
Scouting talent and preparing props: I have a network of models and actors who can add human presence to the videos. I also work with stage designers and stylists to provide the right equipment and props for the shoot.
Choosing a film location: While I know the top locations to shoot video content in Dallas, I'll still consider the most suitable place for your video.
Production
I use state-of-the-art equipment and the most recent shooting techniques, and special lighting to film video content. This is where I would shoot the primary footage, interviews, voiceovers, and other behind-the-scenes shots.
My team will follow everything in the pre-production to avoid reshoots. In this way, we can produce everything according to schedule and deliver your video within the target time.
Post-Production
As a hands-on photographer and videographer, I'm still very much involved in the post-production phase to ensure the final product reflects those discussed from pre-planning to production.
Editing: I will choose clips, trim, splice, and combine them to create a cohesive output. I also have a team of editors who can add graphics, animations, subtitles, and visual effects.
Sound mixing: I ensure the video sounds as good as it visually looks. Sound mixing involves layering audio on top of the video clips, adjusting the volume, and adding sound effects.
Distributing: My team provides the necessary file when handing over the final video so you can distribute it to your platform and other networks.
Related Questions
What's the Difference Between Video-Producing Companies and Videographers?
A videographer operates a camera and captures footage. Meanwhile, a video-producing company has a team that handles every part of creating the video, from planning to post-production.
What Kinds of Businesses Can Hire a Video Content Production Company?
Any kind of business can hire a video content production company to shoot videos for them. For instance, I've worked with healthcare, hospitality, beauty, and apparel companies to make video campaigns.
How Long Does It Take To Produce a Video?
While this depends on the video's complexity, producing a video can take four to six weeks to finish. However, some can last months if there are multiple shooting locations or different parts that the production needs to integrate.
Conclusion
A video production service transforms your idea into creative motion. As a professional photographer and videographer, my equipment, expertise, and passion for telling series to allow me to create professional video campaigns. My production team ensures everything is organized to provide dynamic and unparalleled videos for brands in Dallas and worldwide.